Tuesday, July 31, 2012

TV Ratings: Olympics Stay Strong, 'Bachelor Pad' Sinks

Summer Olympics Michael Phelps 200m Butterfly - H 2012
Al Bello/Getty Images

With the glow of opening weekend fading just a bit, NBC's Olympic coverage still fared incredibly well on Monday night. Fast affiliate ratings have the fourth night of the London Games down just a tenth of a point in the demo from Beijing, averaging a 10.5 adults 18-49 rating for the night. An average of 31.4 million tuned into the festivities.

Univision bested the rest of the broadcast nets with a 1.3 adults rating, while Fox padded its Monday with Hell's Kitchen encores, averaging a 1.1 adults rating and 2.9 million viewers.

CBS encores earned a 1.0 adults rating and 3.8 million viewers, while ABC saw worse luck with new outings of Bachelor Pad and The Glass House. Both hit series lows, dropiing double digits from last week for a 1.1 and 0.6 adults rating, respectively. The network averaged a 0.9 rating with adults 18-49 and 2.9 million viewers.

On the CW, encores averaged a 0.2 adults rating and 440,000 viewers.


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