Its official. After 852 weeks and more than 16 years, Good Morning America has finally broken Todays winning streak. The ABC morning show drew 5.168 million viewers for the week ending April 13 compared to Todays 5.137 million viewers. Thats a difference of 31,000 viewers and snaps one of the longest winning streaks in modern TV history. In a statement, ABC News president Ben Sherwood, who was the executive producer of GMA from 2004-06 before returning to ABC News in December 2010, noted that the shows "loyal and growing" audience "motivate us every single morning."
Of course, we congratulate our friends at Today for the greatest winning streak in broadcasting history and for their excellence and leadership during this historic run, said Sherwood. "Its a special day for ABC News and, after a proper celebration 852 weeks in the making, we'll get right back to work to be ready tomorrow to help GMA viewers start their day with a rewarding experience and big picture understanding of the world."
NBCs Today still bested GMA in the 25-54 demographic upon which ad rates are calculated GMA pulled in 1.97 million viewers in the demo compared to Todays 2.23 million.
But GMA bested today twice during a week when Matt Lauer was on vacation. The ABC broadcast prevailed by 419,000 viewers on Wednesday, April 11 and by 359,000 viewers on Friday, April 13.
In a recent interview with The Hollywood Reporter, NBC News president Steve Capusnoted that a one-week win does not a streak make.
"I really dont think anybody in the audience at home is on the edge of their seats wondering how this is going to go," he said. "If we continue to keep our eye on the ball and perform at a level that the audience has come to expect every single morning, and I would suggest we have, then I think thats what really matters."
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