Wednesday, June 27, 2012

Oxygen's 'Glee Project' Grows to 640,000 Viewers, Skews Younger in Season 2

The Glee Project Samuel Larsen - H 2012
Tyler Golden/Oxygen Media

Four weeks into its sophomore run, Nielsen gives Oxygen's The Glee Project its strongest numbers of the season.

Up 31 percent from the previous week, Tuesday's episode, which featured an appearance from Glee star Naya Rivera, was watched by 640,000 viewers. Of that number, 259,000 were among the targeted adults 18-49 (up 11 percent from last week) and 190,000 were women 18-49 (up 27 percent).

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The numbers, while a far cry from the record-breaking 1.2 million haul of the freshman finale, are consistent with the modest performer's growth in the early part of the season.

With live plus seven days data now available for the June 5 opener, The Glee Project season premiere brought in 813,000 total viewers -- up 38 percent over last year's debut that went up against similar fan base draw, the Tony Awards. The season premiere was up 33 percent over last year among adults 18-49 with 365,000.

Of those viewers, the average age was 34.6 years old. The series premiere brought an average of 40.2.

The next episode of The Glee Project brings a guest appearance from Glee cast member Kevin McHale to help the competitors in a challenge about "adaptability."


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