Saturday, June 30, 2012

MTV's Awkward Posts Double Digit Growth With 2.2 Million Premiere

Awkward Key Art - P 2012
Matthias Clamer/MTV

MTV's Awkward scored some pretty comfortable numbers during its second season premiere on Thursday night.

The series brought in 2.2 million viewers and a 2.2 rating among the targeted group of people 12-34. Those numbers are on par with last year's September finale, and both mark a 29 percent growth from the 2011 series premiere.

With subsequent encores, the episode drew a gross of 3.8 million viewers -- and scored its best ever showing among teenage females.

Prior to the 10:30 episode, MTV aired the second outing of Jersey Shore spin-off Snooki and JWoww to somewhat smaller numbers than last week's premiere.

A new Snooki and JWoww slipped just 350,000 viewers for a haul of 2.05 million.


0 comments:

Post a Comment