Sunday, June 24, 2012

TV Ratings: NBA Finals Drive ABC Win as CBS Encores Beat Fox and NBC Originals

NBA Finals Miami Heat Celebration - H 2012
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Capping off the best-rated five-game series since 2004 and a record showing in the victorious city of Miami, the deciding Game 5 of the NBA Finals predictably obliterated the competition on Thursday night. Final numbers and time-zone adjustments won't bring the grand totals for several hours, but fast affiliate ratings give the game a 6.4 rating among adults 18-49 and 15.5 million viewers for ABC.

Prior to the game, Jimmy Kimmel Live! -- which has seen a basketball-aided surge -- posted a 2.4 adults rating, with Game Night and the official pregame coverage earning a 3.5 in the demo. Early numbers give ABC an average 5.3 rating among adults 18-49 for the night and 12.9 million viewers.

CBS' block of encores -- its usual Thursday lineup with the addition of 2 Broke Girls at 8:30 p.m. -- brought in a second-place showing in the demo and viewers. The network averaged a 1.5 adults 18-49 rating and 7 million viewers.

Fox's Take Me Out rose a tenth of a point in the demo from last week. The first half of the summer dating block pulled a 1.2 rating among adults 18-49, leading to a slightly stronger episode of The Choice, which was down one-tenth for a 1.5 adults rating. Fox ranked third for the night in the demo, tying Univision, with a 1.3 rating among adults 18-49. It held an average audience of 3.7 million viewers during its two hours of original programming.

Justin Bieber's young fan base did not rally for the second part of his NBC concert special. The hour earned a 0.8 rating among adults 18-49. Saving Hope fell to just a 0.5 adults rating at 9 p.m., before the network bounced back with a new episode of Rock Center With Brian Williams (0.8 adults rating). NBC averaged a 0.7 adults 18-49 rating and 3.2 million viewers for the night.

A new episode of Breaking Pointe on The CW earned a 0.3 rating with 18-49-ers.


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